Global NCAP launches Stop The Crash campaign to promote safety tech

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Stop The Crash

Global NCAP with a group of key corporate partners is launching a new four year global campaign in support of the current UN Decade of Action for Road Safety to promote awareness of leading crash avoidance technologies in the major emerging automobile markets.

Stop The Crash partners

The Stop the Crash campaign will highlight three key crash avoidance technologies: Electronic Stability Control, Autonomous Emergency Braking and Anti-Lock Brakes for motorcycles.

The campaign’s overall objective will be to encourage governments to adopt relevant UN global standards so that the technologies eventually become a regulatory requirement for new vehicles.

Stop the Crash will be launched in Brasilia on the occasion of the 2nd Global High Level Conference on Road Safety in November. The meeting will carry out a mid-term review of the UN Decade and highlight priorities for action to 2020 and beyond.

The launch will also coincide with the 2015 Annual Meeting of Global NCAP which will bring together all of the active vehicle safety consumer testing programmes worldwide.

Source: Global NCAP

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