Magna has announced that the system meets global regulations related to the detection of distracted driving and is ready for a commercial launch.
The Canadian mobility technology supplier is combining its expertise in cameras and mirrors to help automakers make roads safer and reduce the risk of distracted driving. The system, which has yet to be named, alerts drivers when they take their eyes off the road for an extended period of time. Integrated into the vehicle’s interior mirror, it utilizes camera-based technology to monitor the driver’s head, eye, and body movements to detect distracted behavior, drowsiness, and fatigue. Likewise, the system also accounts for normal driving actions, such as looking in the side-view mirrors.
When distracted behavior is detected, the driver is alerted through customizable audible or visual notifications. Integrating the camera into the interior mirror ensure the driver’s view is not obstructed, offering the best vantage point for additional occupant monitoring features. The system is scalable to incorporate additional features – including child presence detection, seat belt detection, and facial recognition to enable user preference memory settings. The National Highway Traffic Safety Administration (NHTSA) marks each April as Distracted Driving Month, reminding road users that distracted driving has become a leading cause of accidents and fatalities on roadways in the U.S. The NHTSA estimated that, in 2019, distracted driving killed 3,142 people – a 10% increase from 2018.