A coalition of road safety and motor industry bodies, including IAM RoadSmart, are encouraging private and fleet car buyers to insist on Autonomous Emergency Braking when they buy their next new car – a measure which could save hundreds of lives on our roads.
The coalition is highlighting a simple but effective way to reduce death and injury on every journey. Autonomous Emergency Braking (AEB) systems apply the brakes to avoid an impending crash with another vehicle, pedestrian or cyclist. It is estimated that pedestrian and cyclist sensing AEB systems could potentially save 1,100 lives and 122,860 casualties in the UK over the next ten years.
If more car buyers insist on these systems Thatcham Research calculate that they could deliver an extra saving of 308 fewer deaths and serious injuries by 2025 and save society £138million.
Sarah Sillars, chief executive officer of IAM RoadSmart, said: “Road safety is a shared responsibility and if individuals and fleets ensure their new cars are fitted with AEB we can all make a contribution to safer roads for vulnerable users now.”
Peter Shaw, CEO of Thatcham Research said: “There’s an urgent need to change the consumer and fleet mind-set around car safety. Especially when AEB can cost as little as £200. Safety should be a deal-breaker, not a nice to have. If it doesn’t have AEB, it shouldn’t be a sale.”
The coalition includes experts on car and road design, fleet operations, driving for work, driver training and human behaviour who have contributed statistics, campaign materials and research to highlight key issues in road collisions. Together they support the benefits of the Safe Systems approach to road safety policy and the extra value that partnership can add to government strategy.
Source: IAM RoadSmart