Hyundai Mobis is accelerating for a full-scale collaboration with promising high-tech companies to become a global technology leader by reinforcing its competence in core technologies for future automotive vehicles.

Hyundai Mobis announced to push ahead equity investment to build a strategic partnership with China’s Deep Glint, which has key technologies regarding object recognition and behavior pattern analysis utilizing artificial intelligence. The investment is valued at USD 5 million.

This equity investment is to secure in-vehicle facial recognition and behavior pattern analysis technology based on deep learning and an advanced artificial intelligence technology. Through this, Hyundai Mobis is planning to provide personalized connected service of controlling automated selection of music or lighting that best suit the driver and passengers’ needs, which AI identified through recognizing facial expressions. It is expected for vehicle passengers to have new mobility experience as Hyundai Mobis combines its vehicle infotainment technologies with facial recognition and behavior analysis technology of Deep Glint.

The technical cooperation between Hyundai Mobis and Deep Glint is expected to be carried out in such areas as vehicle security authentication, driver status monitoring and an in-vehicle virtual assistant.