Borgward Group, a global automotive startup with more than 100,000 cars off the production line since the brand was reborn in 2015 in China, has announced the launch of its new U.S. headquarters and R&D center in Sunnyvale, California.
Borgward will also unveil its unique new AI safety and reliability technology for autonomous vehicles tomorrow at the AI Conference presented by O’Reilly and Intel AI in San Francisco.
The platform is currently in prototype, with three unique risk features — automatic honking, advanced risky behavior identification and labeling, and marking of high-risk physical areas – to be incorporated into Borgward production cars within three years. Borgward will also make its platform available to other OEMs, in a long-term effort to create a global industry standard in safety testing for all autonomous cars.
Borgward’s U.S. R&D center is a key milestone in the company’s global expansion strategy, which includes selling both traditional and EVs across nearly 20 countries in Europe, China, South East Asia, Africa and South America. Borgward launched its most recent BXi7 fully-electric SUV and its GT BX6 SUV in May 2018, and has two new models set to launch in 2019. The company plans to enter the U.S. market in the next three years.
Borgward is also taking a different approach to safety than other EV/AD automakers whose strategies rely mainly on sensors and field testing. By contrast, Borgward’s platform will serve as a crucial addition in leveraging AI technology that predicts risky behaviors and integrates learnings back into product development, in order to avoid collisions.