AiDEN Automotive and HAAS Alert have announced a strategic partnership aimed at accelerating the adoption of scalable, connected safety services in passenger and commercial vehicles. In aligning AiDEN Automotive’s experiences in vehicle connectivity with HAAS Alert’s Safety Cloud platform, the collaboration will look to prevent vehicle collisions, save lives, and uphold global standards in privacy-first user data.
Building on its 2023 European expansion, HAAS Alert is poised to address roadway safety challenges across global markets. Through this collaboration, AiDEN Automotive will integrate its advanced vehicle connectivity technologies with HAAS Alert’s Safety Cloud, enabling seamless and secure communication between vehicles, infrastructure, and roadside assets. The collaboration will focus on prioritizing solutions that improve driver awareness in high-risk scenarios, such as work zones, emergency vehicle responses, and roadside assistance. Here, drivers will receive timely digital alerts via in-vehicle displays, allowing them to slow down, move over, and avoid collisions, all while ensuring robust data privacy protections.
AiDEN Automotive is, today, working to address the need for today’s vehicles to deliver a balance of true connectivity and scalable services. Here, the company feels that both are being held back by barriers such as privacy regulations and fragmented service ecosystems, and is aiming to overcome these challenges through a privacy-first approach. Through it, the company treats all data as personal and ensures transparent, user-controlled data sharing that complies with GDPR and other global privacy laws. This, the company says, can build trust and enable OEMs to offer valuable connected services in alignment with best practices and standards in user data.
HAAS Alert launched in 2015 with the goal to make vehicles and roads safer and smarter. Its V2X platform, Safety Cloud, connects roadway assets and incidents from more than 4,000 public safety agencies, roadside assistance associations and operators, transportation departments, and other roadside fleets across North America to drivers through select Jeep, Dodge, Chrysler, RAM, and Volkswagen vehicles as well as mobile navigation apps such as Waze. Most recently, last September, Mercedes-Benz launched an Emergency Vehicle Alert beta feature powered by the Safety Cloud Platform.
