Volvo launches the new XC40 with advance driver assistance systems

Volvo Cars, will bring a new standard of safety and user experience to the small SUV premium segment with the launch of the new Volvo XC40 this autumn.Developed around the challenges of modern city life, the XC40 aims to make the daily urban commute less stressful and more enjoyable, as drivers in the segment can now rely on the safety, connectivity and infotainment technologies known from Volvo’s new 90- and 60 Series cars.

“The XC40 is our first car in this rapidly growing segment and has a clear focus on navigating today’s hectic city environments. Building on Volvo’s heritage as the leader in safety, the new XC40 will offer the best possible safety standards combined with an easy-to-use interface and convenient connected services,” said Håkan Samuelsson, president and chief executive.

The new XC40 is Volvo’s first car out on its new Compact Modular Architecture (CMA) and includes a range of ground-breaking technologies first introduced in its 90- and 60 Series siblings based on Volvo’s larger Scalable Product Architecture (SPA).

Safety and driver assistance features offered on the XC40 include Volvo’s semi-autonomous Pilot Assist system, the latest City Safety, Run-off Road protection and mitigation, Cross Traffic alert with auto brake and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces. These and other technologies make the XC40 one of the best-equipped small premium SUVs.

“Modern city life presents complex challenges for drivers, pedestrians, cyclists and other road users. With the XC40, we aim to reduce the so-called cognitive load on the driver. While our safety and driver assistance systems actively identify and mitigate potential conflicts, you as a driver can relax more and therefore enjoy city driving,” said Malin Ekholm, Vice President Volvo Cars Safety Centre.

Source: Volvo