Toyota to establish a new company (TRI-AD) in Tokyo

  • Toyota Group companies Aisin and DENSO to participate in the capital of “Toyota Research Institute-Advanced Development” (TRI-AD) and conduct joint development within the start-up
  • Combined investment of over 300 billion yen

Toyota will establish a new company in Tokyo in the latter part of this month named “Toyota Research Institute-Advanced Development” (TRI-AD) that will accelerate its efforts in advanced development for automated driving.

To enable the new efforts at TRI-AD, Toyota Motor Corporation (TMC), Aisin Seiki Co., Ltd. (Aisin), and DENSO Corporation (DENSO) have concluded a memorandum of understanding on joint development of fully-integrated, production-quality software for automated driving. Going forward, the three companies will hold further discussions, aiming to conclude a concrete joint development contract.

Together, TMC, Aisin and DENSO plan to invest more than 300 billion yen in TRI-AD. The new company is targeting a staff of approximately 1,000 employees, including external recruitment and staff from TMC, TRI, and Toyota Group Companies Aisin and DENSO. Toyota is in the process of selecting a location in Tokyo that is competitive in terms of accessibility and recruitment.

Dr. James Kuffner, currently TRI Chief Technology Officer, will lead TRI-AD as its CEO.

The automotive industry is now in an era of profound transformation. High-quality software development and big data from connected vehicles will be crucial to success. To respond to such changes, Toyota established Toyota Research Institute, Inc. (TRI) in North America in 2016 to conduct research in the areas of artificial intelligence, automated driving, and robotics.

Aiming to strengthen its competitiveness even further, Toyota, together with Aisin and DENSO, decided to establish the new company. TRI, TRI-AD and TMC will have a streamlined relationship, resulting in a fast-track, truly integrated development model. The key objectives of the new company include the following:

1) Create a smooth software pipeline from research-to-commercialization, leveraging data-handling capabilities.
2) Strengthen coordination with TRI and efficiently link research results to product development.
3) Strengthen the collaboration within the Toyota Group in the domains of research and advanced development.
4) Recruit and employ top-level engineers globally, while cultivating and coordinating the strong talent within the Toyota Group.

Source: Toyota Research institute