Hella introduces new business model for camera-based ADAS


The Berlin-based subsidiary of Hella i.e. HELLA Aglaia is rolling out an open platform for camera-based driver assistance systems. This provides customers with the possibility of updating hardware components and series-proven software functions, such as lighting control, lane/traffic sign/pedestrian and object recognition, according to individual preferences and needs.

This for example comprises also later upgrades for automated driving functions. The market launch of the new software system is anticipated for 2019.

The software system developed by HELLA Aglaia is not bound to a specific hardware but can be flexibly used for the platforms of various manufacturers. Customers can furthermore combine different software components freely with other components by HELLA or third-party providers while integrating newly available functions via software updates.

HELLA Aglaia is among the world’s leading developers of intelligent visual sensor systems. The Berlin-based subsidiary specialized in image processing and software solutions has recently expanded its headquarters and moved into a new office building in the renowned Campus Ullsteinhaus. HELLA Aglaia currently employs about 300 persons. This number is projected to increase over time to up to 500.

Source: Hella