Automotive technology consultancy expands into Germany

  • Automotive technology consultants announce the opening of a new office in Dusseldorf, Germany.
  • SBD Automotive helps car makers develop autonomous, more secure and better connected cars.
  • Andrea Sroczynski has been appointed Managing Director, SBD Automotive Germany.

SBD Automotive is a global team of experts in connectivity, autonomous driving, mobility and cybersecurity. Having worked exclusively with the automotive industry for more than twenty years, the company is a trusted partner to many of the world’s leading car brands.

A footprint in Germany will put the company in the backyard of many new and existing clients, including major car makers, hardware suppliers – and increasingly – new players, looking to capitalize on the growing role of software, data and artificial intelligence.

SBD Automotive already has offices in every major automotive market (Europe, North America, Japan, India and China).

As well as helping car makers better understand complex technologies, respond to the latest market developments and identify the right partners, their team also bring significant international experience and a unique perspective on the global automotive sector.

The company’s expansion into Germany begins in Dusseldorf, often regarded as a hub for new technology and innovation. The vibrant western city is also a melting pot for industry, startups and academic institutions, as well as a commercial center for German and international business.

SBD Automotive CEO David Bell said:

“New technologies are creating massive change for our clients. A presence in Germany will give them access to specialist, independent expertise from within their home market.”

Andrea Sroczynski, Managing Director at SBD Automotive Germany said:

“At a time when the automotive industry faces huge challenges, car makers need independent knowledge and experience they can trust.”

Andrea Sroczynski is a seasoned speaker at automotive events around the world and the former head of segment strategy Automotive & Transportation at Telenor Connexion, a leading provider of connected business solutions within the IoT (Internet of things).

Andrea will be at re:publica 17 (Berlin, 10 May 2017) as part of an expert panel session: Technology Framework for a New Mobility Economy.